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for clients. There's nothing wrong with trying to go for a less expensive option for something but people often get so caught up in saving money that they forget about other things like customer satisfaction, efficiency, and convenience. Thats exactly what you will get from Clickspring Marketing Services, so head on over there today! Clickspring Marketing Services have been shown to have many positive reviews from people who have hired them for their SEO, PPC, content marketing, social media management, email campaigns, website design & development needs.

Since its formation in 1998, Google has grown into one of the most influential companies on Earth. As of 2017, it accounted for 16% of all traffic to websites in North America and 20% worldwide, according to SimilarWeb. In fact, some estimates have put that number even higher. And with so much traffic flowing through their platform, it's no wonder why advertising agencies are putting more focus on creating digital marketing campaigns for Google Ads than any other platform. So how exactly does an ad agency leverage these platforms? That's what we're here to explain! And if you don't already have an ad agency working with you and your brand, then these are definitely worth taking note of... Not sure what they do?

If you’re like most marketers, you believe that search engine advertising is extremely important. After all, according to studies conducted by eMarketer and Search Engine Land, 77% of global internet users and 87% of American internet users look for local information online. And 74% of them use search engines as their starting point. For business owners who understand these statistics, it means a great deal to their bottom line—and if you aren’t using Google Ads to promote your company’s products or services, then you could be missing out on an incredibly valuable sales channel. If we had our way, every marketer would use some form of paid search advertising – even those who rely primarily on content marketing strategies.

The first thing you should do is determine which keywords and phrases are most relevant to your business. That's because ads will be triggered by specific searches -- if no one ever searches for, say, saltwater fish aquarium, you won't pay anything when someone clicks on your ad. If saltwater fish aquarium isn't relevant to your business, you'll waste money paying for it. To start with, search for your own name or company name, then see what comes up. Search through your site and through competitor sites as well; those can often be great starting points. Then ask yourself: Does it make sense to advertise here?

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